Juventus e Huware launch the first innovation partnership in Italy’s top football league. This historical collaboration unites two leaders in their respective fields within the Juventus Forward project, the bianconeri innovation lab, to redefine standards and expectation in the world of sports.
Innovation means transforming the future into the present, implementing cutting-edge technology to create revolutionary solutions to current problems and generate tangible value for businesses and individuals. This is a courageous path that Juventus has chosen to embark on, supported by Huware, which has been at the forefront of digital transformation in businesses for 20 years.
The partnership between Huware and Juventus Forward marks the beginning of an unprecedented collaboration combining our expertise in technology and digital transformation with the know-how of Juventus, one of the most decorated football teams in Europe, known for its innovation-oriented vision.
Together with Juventus Forward—the Juventus Football Club program that enables and streamlines collaboration and integration—we want to redefine the borders of innovation in and out of the field, to offer new perspectives, opportunities and solutions. Our goal is to promote and support evolution, not only within the bianconero society but within the whole system.
"“Innovation is born from the courage to challenge the status quo and from the creativity that allows us to see the world from a different perspective. Courage and creativity has set us apart for more than 20 years, enabling us to pioneer the creation of value for businesses and individuals. Now, thanks to cutting-edge AI technology, we are transforming challenges into opportunities. Together with Juventus, our mission is to showcase the tangible impact and originality of AI in the world of sports.”"
Andrea Servili
CEO e Founder, Huware
The advancement of technological innovations marks a significant development in sports, revolutionizing the work and performance of teams and athletes.
Thanks to this collaboration, Juventus and Huware will be able to explore new frontiers, enhancing every aspect of the sports experience—from athletic training to fan management—by applying the best Google Cloud technologies, including Artificial Intelligence, Gen AI, Machine Learning and Data Analytics. Among the identified areas of applications are:
A 360° impact on the Club’s functions, aimed at encouraging the adoption of not only new technological solutions, but also the introduction of an innovation mindset. This mindset, coupled with a testing approach, shifts the focus towards the future and opportunities it can offer.
"The path we’ve embarked on in recent years has demonstrated how innovation can play a crucial role in changing the rules of the game: today we take the field with Huware to announce the first innovation partnership in Italy’s top football league, with the goal of developing and testing concrete use cases based on artificial intelligence."
Carolina Chiappero
Innovation Manager, Juventus